2021 THINKSGIVING CHALLENGES
These are the challenges our teams paired to solve in 2021.
How might we be more creative in the ways we market our services and recruit our families, youth participants, and volunteers to better communicate the benefits they’ll receive along with the things they’ll need to do?
How might we flourish in the current environment of virtual programming that limits connection and communication?
How might we express our nature-focused vision, mission, and brand in a way that excites young people in our diverse community and engages new volunteers?
How might we identify, test, and take to market new revenue streams for the services we provide patients so we can scale our organization to give more people exceptional experiences that grants might not cover?
How might we launch the Kind Box app to reduce restaurant To Go waste while aligning the new program with our brand, mission, and message?
How might we determine if a new or refreshed brand and identity will increase successful referrals from the intermediaries who connect us to the formerly incarcerated people we serve?
How might we redesign our business model and ways of working to automate what’s easy and focus on what’s important so we can deliver more help to those we serve?
How might we rethink and market our offerings in ways that identify more students desiring arts education and inspire them to value the arts as a lifelong practice?
How might we rethink and market our offerings in ways that identify more students desiring arts education and inspire them to value the arts as a lifelong practice?
How might we take a page from the startup world and quickly explore viability and product-market fit for existing and potential service offerings?
How might we reimagine our business model to better align with our mission and to help us deliver more services to low income individuals in crisis?
How might we infuse innovation throughout our organization -- including our board and volunteers -- and banish “we’ve always done it this way” from our vocabulary?
How might we better recruit and onboard academically motivated disadvantaged students (and their families) to utilize our services that prepare them for college?
How might we reimagine the “customer journey” of those we serve to better deliver comprehensive services that integrate all we can do to help?
How might we share with the world the real experiences that foster children and parents face (and bust persistent and incorrect myths) so that we can make foster care a happy experience for all?
How might we optimize our volunteers’ experience by better matching their talents and availability with the needs of those we serve?
How might we make our arts-focused organization stand out in a competitive digital world by reimagining our marketing, branding, and PR?
How might we engage better with workers (women) in the hospitality and service industry?
How might we explore partnerships that will help us connect with volunteers around the globe while building the tools and processes to support our growth and scale our impact?
How might we build awareness and understanding of our mission to a broader, more diverse community and inspire loyal engagement from constituents and stakeholders benefiting from our environment-focused services?
How might we build awareness of our services among the older population we serve and their adult children -- especially among a less affluent demographic we’d love to help more?
How might we create a communications strategy that helps get our donors, staff, and volunteers on the same page with a consistent message about what we do and why it matters?
How might we recruit more professional musicians, dancers, artists, writers and storytellers to fulfill our mission of bringing arts education to our region’s disadvantaged students and under-resourced educators?
How might we rethink how we onboard, train, and retain new employees in this new hybrid, remote-friendly work reality?
How might we tell a better story to apartment complexes, landlords, and communities about the benefits of working with us and providing housing to those we serve?
How might we raise community awareness of the music-focused services we offer so we can increase demand from families in need that matches the astounding generosity of our donors and volunteers?
How might we create guidelines and structure to ensure consistent communication practices across multiple locations so everyone gets the information that’s important to them?
How might we establish meaningful partnerships with colleges and other institutions to build a nationwide volunteer pipeline so we can better support the patients we serve?
How might we map our client journey to help us identify the best opportunities to improve our internal processes and clarify our team roles so we can support the mental health needs of the community we serve?
How might we build partnerships that will help us become a trusted household name that delivers essential health lessons in a fun and effective way?
How might we use creative ways to explain the complex process of our projects and help donors, volunteers, politicians, and community members arrive at their “light-bulb-moment” faster?
How might we transition (scale) from a “scrappy,” technology-focused nonprofit into a more mature “grown-up” organization that is designed to help us realize our potential?